There are many innovative things that museums could do. If you are an Amsterdam museum that specializes in modern and contemporary art like Moco Museum I think it could be a good idea to create an exhibit about conceptual art. Not an exhibit showcasing some art installation necessarily. But it could be an exhibit about where the idea for conceptual art came from and how it evolved over the years. I know that many people do not really understand the point of conceptual art. So it could be very interesting for people to learn what the whole point of conceptual art is in the first place. Maybe a good idea would be to do an exhibit on the works of Sol LeWitt or other famous conceptual artists who pioneered this genre of art.
What can you expect to learn at such an exhibit at Moco Museum
I think the main thing that the visitor should be able to take away and learn after attending this exhibit is to simply get a better idea of what conceptual art is and what it is meant to give to the audience. Conceptual art is not intended to necessarily please the eyes. It is not the visual aesthetics that is of worth in a conceptual art installation. But rather the concept of a conceptual art installation and what is important. The audience is intended to be immersed in the art itself. And the audience and the process of the audience witnessing the installation is the art itself. So the physical act of making a piece of art is not at all the focus of conceptual art. The idea behind the artwork is what matters and not the material form.
The order of things slightly differs in conceptual art
One interesting way that I like to think of conceptual art is that the order for which things happens is very different than in other art forms. In other forms of art, the craft of creating a piece of art is what is important and the end product is the piece of art. But in conceptual art, all the decisions and hours of planning are done beforehand until the audience visits the installation. And ultimately the creative thoughts, ideas and concept that the installation forms in the audience's mind, is the art in this kind of art form, not the physical appearance of the installation